Shepherd Talk with us
AU GTM engineering for Australian B2B teams

We round up your market.
Your reps close the deals.

Shepherd is a GTM engineering team for B2B firms with a sales team but no GTM engineer. We map every account in your territory from public registers, spot the moment each one needs you, and put the meetings in your reps' calendars.

Get a sample account list How it works
Your territory · 1,248 accounts
Meetings booked7

Each dot is a business in your territory. Amber means something just happened there. Green is a meeting in the calendar.

Built on the registers your market already lives in

Australian Business RegisterEvery ABN in your territory
State contract awardsNSW, VIC and QLD tenders
Council approvalsNew sites and redevelopments
ACNCCharities and not-for-profits
Aged-care service listsEvery home and provider
Liquor and gaming licencesVenues, sized by gaming machines
Company websitesServices, sites and team
Email DNS recordsWho runs their IT today
Free sample

Send us your territory. Get 25 accounts back within a week.

Each account comes with a dated reason to get in touch, the person to contact and a first email written for them. The list is yours to keep, whether we work together or not.

Get a sample account list
AccountWhat happenedWhoOpening line
Aged-care providerHunter · 4 homesOpened a 120-bed homeAug 2026Head of IT"A fourth home is usually where the IT setup starts to stretch..."
Civil contractorWestern Sydney · 120 staffWon a $14M road upgradeSep 2026Plant Manager"Saw the road upgrade win. Jobs that size need extra plant from week one..."
Accounting firmBrisbane · 60 staffMerged with a second practiceJul 2026Practice Manager"Two practices on one set of systems is a big job..."
Licensed clubCentral CoastRedevelopment approvedOct 2026CEO"Congratulations on the approval. While the build is on..."
Example rows. Your sample is built from your own territory.
How it works

From a public register to a meeting in your calendar

Map

We pull every business in your territory from public registers and size each one, so you see the whole market, not just the names you already know.

Watch

We track dated triggers: contract awards, new sites, redevelopments, mergers and new hires. Each one is a reason to call this month.

Find

We find the decision-maker at each account and verify their work email. Generic inboxes and guessed addresses don't make the list.

Reach

We write and send outreach that names the trigger, handle the replies, and book the meetings straight into your reps' calendars.

Services

Start with outbound. Add the rest as you grow.

Most clients start with outbound. Once it's running, we put the same data to work across the rest of your sales process.

Find

Know every account worth chasing.

  • Territory map from public registers
  • Account scoring by fit and timing
  • Verified decision-makers and work emails
  • Incumbent supplier spotting

Reach

Get in front of them at the right moment.

  • Done-for-you outbound by email and LinkedIn
  • Trigger alerts for your reps
  • Emails written for each account
  • Sending domains and deliverability set up

Keep

Keep your CRM worth trusting.

  • CRM enrichment and clean-up
  • Inbound lead routing and scoring
  • Pre-meeting briefs for reps
  • Monthly pipeline reporting
Who it's for

Teams that sell, without a GTM engineer

You've proven people buy from you. Now your reps spend half the week finding who to call. We take that half back.

MSPs and IT servicesB2B softwareEquipment hireSuppliers to aged care and health
  • You have a few SDRs or a small sales team
  • Your reps chase many accounts, not a handful
  • One new customer is worth more than a month of our fee
  • Your market can be found in public data: registers, licences, tenders
Pricing
A$5,000 a month, from

Less than one SDR's salary. Scope agreed up front, in writing.

  • Territory map and account scoring
  • Trigger tracking across your market
  • Verified contacts at every target account
  • Outreach written, sent and managed
  • Monthly report on meetings and pipeline
Talk with us
For investors

For PE and VC operating partners

Run the same outbound engine across your portfolio. One scope, one point of contact, and results reported company by company.

We start with one portfolio company, show the meetings, then roll the setup out to the rest.

Talk with us

Spam Act compliant. We email published business addresses only, write to the person's role, and include a working unsubscribe in every email.

Get started

Get a sample account list

Tell us who you sell to and where. We'll send back 25 accounts with a reason to call each one, usually within a week.